21 Dec Ex NFL-er and BBCR Owner Kamerion Wimbley Sits Down To Talk Bullies, Business and Structural Changes
The Bull Breed Coalition Registry (BBCR) was founded in 2004 by Amy Krogman as the official registry of the Shortybull. Franchise members, Kamerion Wimbley and Chas Listenbee, acquired a percentage of ownership in 2010 and the following year, the registry expanded to recognize five additional bully breeds. In 2014, Wimbley acquired a majority stake in the company when he purchased Listenbee’s shares. In that same year, the registry introduced Marco Suarez as a partner and the Director of American Bully Operations. KW Growth Holdings, owned by Wimbley, recently acquired founder Amy Krogman’s stake in the company.
In the age of “superstar” CEOs, many people are curious as to why you’ve taken an interest in an ownership role in BBCR.
The NFL is probably one of the biggest platforms a person can have in the world. At this point in my life, I can assure you my intention surely isn’t to become a celebrity. I’m focused on continually strengthening my relationship with God and being the best husband and father I can be. Outside of these core passions, my attention is on the BBCR, our current and future registrants, and the dog breeds we recognize. Bullies have played an integral role in my life for many years, and they’re currently a big part of my family. In fact, I owned Bullies before I ever played a down of NFL football.
The Bully breeders have had a noticeable pattern of breeders becoming popular only to springboard into a registry ownership role. Once they’ve attained celebrity status through breeding and/or handling dogs, it seems they often shift their attention to extracting more compensation from the dog game through starting registries, managing corporate earnings, and indulging in private perks.
The BBCR is committed to serving our registrants, not our own egos. We actually go the extra mile to learn how the registrants really feel about the services we provide instead of resting on our laurels. I think that’s what sets us apart from most of our competitors. Our dedication to stellar customer service has also yielded an increased number of registrations.
I was fortunate to be able to retire from my previous career at an early age. Well, it’s not so early in that particular line of work, but I am fairly young (32) in terms of the typical retirement age for most in other professions. Therefore, I have a substantial amount of time to devote to the BBCR. It’s easy for me to get excited about the recent growth we’ve had, but I’m even more excited about what the future holds.
I have a great team of managers and advisors within my other business ventures, and that allows me to use BBCR revenues generated through operations solely to strengthen and grow BBCR. Even though the company has employed and paid several individuals over its existence, I can honestly say I’ve never personally drawn a paycheck from BBCR and any profit allotted to me has always and will continue to go directly back into the company for the foreseeable future. I feel we have something special with BBCR, so my focus is on continuing to give our registrants a quality product they can be proud of.
Many people who have been in Bully breeds for years seem to be be increasingly expressing concern and uncertain about the future of the breeds, especially the American Bully.
There are ups and downs in breeds, in regards to popularity and earning potential. I don’t worry so much about those things; I’m more concerned with establishing the BBCR on a solid foundation so it will be around for many years to come. If we’re taking care of the dogs and registrants, we believe everything else will fall into place.
Several Bully registries have surfaced in recent years, but many are struggling to keep their doors open while others have already folded. By contrast, we’ve been here since 2004. Our registrants have confidence in the documentation we’ve provided. They also know that the points accumulated through competitive events are rooted in a company with proven longevity.
Why a new CEO?
I think we all understand turbulence changes companies. In our case, turbulence was good because it was derived from rapid growth. Even though the founder, Amy Krogman, is no longer serving in a ownership capacity, she played a major role in establishing a solid foundation for the BBCR.
Amy has a wealth of experience and knowledge with several breeds. She’s still very active with Shortybulls, and currently serves as the current breed director for Shortybulls within the BBCR. This registry started as a Shortybull registry and grew to encompass the breeds that we recognize today.
This isn’t the first change in ownership and most likely won’t be the last. I entered into this BBCR partnership with Amy and Chas Listenbee around 2010. Chas introduced me to Amy and served the BBCR as a partner until January 2014. I have a lot of respect for Chas and the contributions he made to this company during his time as an owner. I still have a open line of communication with both individuals and consider them to be friends. I’ve known Chas for many years, and can attribute many of the relationships I have with people in the Bully world directly to him.
Marco Suarez came aboard in 2014 after Chas’ departure, and currently serves as a partner and COO (chief operating officer) of the BBCR. Marco does a lot for this company and I was extremely happy to welcome him on board. Marco is really a living legend in the Bully world, as his dogs are well known all over the world. His experience as a breeder, handler, and judge is invaluable to the company. The fact that he has previous business ownership experience outside of dogs is also a nice thing to have in common.
Marco has helped increase BBCR brand recognition around the nation and abroad; the latter puts us up there with the key players in the industry. Competitors are now watching our every move and in recent cases, they’ve even copied some of the new changes that we’ve implemented. I’ve been a leader for a large portion of my life, so having registries who were once leaders start paying attention to what we’re doing means we’re doing something special.
What does the future hold for the BBCR?
We have a lot of work to do. I knew that taking on this position would require a lot of hard work, but I’m up for the challenge. Our registrants are continually asking us for more shows, so that’s an area we will be focusing on in 2016. There’s also a membership plan that was recently rolled out that is growing surprisingly faster than initially anticipated. We have a lot of other projects in the works that we believe will be game changers. At this point, we think the future is bright… Very bright.